> ## Documentation Index
> Fetch the complete documentation index at: https://docs.oration.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Terms

> Manage and enforce your company’s terminology for consistent communication in Oration AI

## What are terms?

The **Terms** section in Oration AI lets you manage, enforce, and share your company’s unique terminology. By defining approved terms and their replacements, you ensure consistency and clarity across all customer and agent communications.

**Why is this important?**

* **Brand Consistency:** Ensure your agents always use the correct product names, service terms, or industry language.
* **Compliance:** Enforce the use of approved language for regulatory or legal reasons.
* **Clarity:** Avoid confusion by standardizing how information is presented to customers.

***

## Creating a New Term

To add a new term, click the **New Term** button. You’ll see a form like this:

<img src="https://mintcdn.com/oration/30YYqnCV1Lr1_fNI/images/terms.gif?s=9d0b359b242fabff72ab03170cee42eb" alt="Terms" width="100%" loading="lazy" data-path="images/terms.gif" />

### Field Explanations

* **Term**\
  The word or phrase you want to manage (e.g., "CRM", "client").

* **Replacement**\
  The approved alternative for the term (e.g., "Customer Relationship Management", "customer").

* **Description**\
  Provide context, usage examples, or detailed instructions for when and how to use the term or its replacement.

* **Strict Replace**\
  When enabled, the system will replace the term with its approved alternative in all communications. When disabled, the term can be used in conversations, but the system won't enforce mandatory replacement.

### Example

Suppose your company has rebranded a product from "Oration Suite" to "Oration Platform". You want to ensure all agents use the new name.

* **Term:** Oration Suite
* **Replacement:** Oration Platform
* **Description:** "Oration Suite" is the old product name. Always refer to it as "Oration Platform" in all customer communications.
* **Strict Replace:** Enabled

Or, to standardize industry language:

* **Term:** client
* **Replacement:** customer
* **Description:** Use "customer" instead of "client" for consistency across all support and sales interactions.
* **Strict Replace:** Enabled

Click **Create** to save your term. It will now be enforced across your agents and communications.

***

## Best Practices

* Enable strict replace for terms that must always be substituted.

***

> Need more help? Reach out to our team at [support@oration.ai](mailto:support@oration.ai)